EXPERIENCE

Videographer/ Video Editor, Alpinestars Inc.

Torrance, California — May 2024 - Current

Alpinestars was established in 1963 and has grown into a world-leading manufacturer of professional racing products, high-performance apparel, technical footwear and sportswear. The Alpinestars Creative Communications Team leads all aspects of advertising and marketing to ensure best in class, innovative and inspired communications media and materials to our consumers and industry.

Key Responsibilities:

• Produce and Edit Campaign Videos: Responsible for creating campaign videos across various platforms including web, social media, and marketing channels. This includes scripting, storyboarding, editing, motion graphics, animation, sound editing, and final formatting.

• Collaborate with Stakeholders: Engage with stakeholders to gather project requirements and oversee progress from pre-production to final delivery. Brainstorm and conceptualize video concepts with stakeholders, ensuring alignment with project goals.

• Manage Post-Production Process: Handle all aspects of post-production, from maintaining equipment both in-office and in-the-field, to organizing media storage and archiving final projects. Prioritize and manage multiple projects from different teams efficiently and meet deadlines

Lead Videographer/ Video Editor, La Jolla Group Inc.

Irvine, California — December 2015 - April 2024

La Jolla Group Inc. is a dynamic organization responsible for managing licenses and overseeing operations for a portfolio of prominent action sports and lifestyle brands, including O’Neill Clothing, PSD Underwear, Atwyld, Hang Ten, Sol Angeles, and Mountain Khakis.

Key Responsibilities:

• Video Production and Direction: Orchestrate and execute the production of marketing videos, encompassing up to six distinct clothing brands. Additionally, manage the development of compelling social media content videos. Achieve this while consistently meeting demanding deadlines, maintaining brand consistency, and adhering to industry standards.

• Collaborative Leadership: Collaborate closely with cross-functional teams, including creative directors, marketing teams, and external agencies, to ensure alignment with brand strategies and objectives. Coordinate production schedules, manage resources, and communicate with stakeholders to achieve common goals.

• Project Success: Lead the successful creation of captivating marketing videos that contribute to brand awareness and engagement, ultimately driving customer acquisition and sales growth.

Intern, Sony Digital Motion Picture Center (DMPC)

Culver City, California — September 2014 - June 2015

The Digital Motion Production Center (DMPC) is a state-of-the-art facility that offers the content creation industry a one-stop resource for everything related to state-of-the-art technologies and end-to-end production workflow solutions from Sony.

Key Responsibilities:

• Camera Testing and Troubleshooting: Work closely with independent filmmakers using Sony CineAlta cameras, conducting camera tests to ensure top performance and image quality. Offer guidance on camera settings and troubleshooting to resolve technical challenges during productions.

• Educational Support: Teach classes to industry professionals, providing in-depth knowledge of Sony CineAlta Cameras, including operations, settings, and techniques for maximizing their potential.

Content Producer/Board Member, The Skate Connection

Rowland Heights, California — 2011- Current

The Skate Connection is a 501(c)3 non-profit organization with a noble mission: to promote inclusivity and integration with people with disabilities through skateboarding.

Key Responsibilities:

• Diverse Content Production: Spearhead the creation of a wide variety of compelling video content, each designed to highlight the organization's mission, and capture the inspiring stories of individuals with disabilities who are part of our community.

• Collaboration and Networking: Connect with collaborators, partners, and investors to advance our mission. Build and nurture relationships with like-minded organizations, individuals, and potential supporters.